The secret to instantly sky rocket your sales results is to use Sales Scripts. Sales scripting is the most profitable idea I have ever learned in sales.
Let me begin by sharing with you why I am so passionate about sales scripting. Let me take you back to December of 1993. I was finishing up my first year working at First Hybrid Corporation. My role was inside sales person. The problem was I was not good at it. I had just missed my quota 2 months in a row. The quota was $10,000 in gross sales. My manager Richard Hogan called me into his office to inform me I had 1 more month to hit my quota or I would be fired. (When Richard reads this and finds out I am one of the world’s leading sales experts he will be shocked)
If I was going to keep my job I had to learn how to sell fast. I started looking for answers. By fate, destiny, luck or prayer, I was introduced to the world’s greatest sales mind. His name is Dr. Donald Moine. Dr. Moine had spent the previous decade studying sales from a scientific point of view. Dr. Moine discovered that sales superstars used sales scripts. I began to apply Dr. Moine’s techniques during my sales calls. That month I did $10,500 in gross sales making my quota by a single sale. My friend, Anthony, was on quota probation with me. He did $9,500 in gross sales missing quota by 1 sale. He was let go. That was how close I was to being fired.
The next month I did $51,000 in gross sales, becoming the top producer in my division! Seven months later I did $160,000 in gross sales in a single month by harnessing the power of sales scripts!
I started sharing what I had learned from Dr. Moine with my co-workers. At the time I was 23 years old. I shared the sales scripting system with David. David immediately became one of the top producers in the company. David has earned over $100,000 in sales almost every year for the last 15 years.
I taught the same to Ted. Ted sold his product while giving seminars. Ted has used this knowledge ever since to generate millions of dollars in sales from his seminars.
Now that I have your attention, let me share with you the fundamentals of the system.
To apply the concept of a sales script you must first embrace the idea of scripting.
Most people I meet resist scripts. They resist them because they think a script is canned, rehearsed, mechanical, reading from a page, etc. Although this is what most people think when they think of a script, this is not a script.
You are either using a script or speaking in gibberish. And you don’t speak in gibberish. Gibberish is random words or word salad. Here is an example of gibberish. Up, floor, carpet, television, computer, blue. You don’t speak in random words.
Because a script is words in sequence that have meaning, it is not a question of whether or not you are using a script. The question is how effective your scripts are.
At this point I expect you are open to the idea of scripting. In fact I expect you are excited about implementing powerful scripts into your presentations. I have been in this sales conversation for 17 years. I have learned over 1,000 ideas. Sales scripting is the most profitable idea I have ever learned!
The big idea about sales scripting is when you have an effective script you will close more sales, have a higher close ratio, make more money, be more confident and have peace of mind knowing you can consistently close sales.
Right now many people are in fear about the economy. Sales scripts can help reduce or eliminate fear of not making sales. Honestly, if I didn’t know sales scripting right now I would be afraid because of the downturn in the economy.
|APPOINTMENT SETTING||VOICE MAIL|
|FRONT OF THE ROOM||WEB COPY|
|CONFERENCE CALLS||SALES LETTER|
Each product and service you sell needs at least one script.
Each way you sell your product or service needs a slightly different script. For example, my sales coaching program is sold on conference calls, on the web, during speeches, and on telemarketing calls. The coaching script varies slightly, depending on how we are selling it.
|Take out a sheet of paper or open your computer to a program like Microsoft Word.|
|Make a list of the scripts you need. Here is the list from above to use as a template.
|Now that you have your list, prioritize it. When I prioritize my scripts, the three criteria I use are: easiest, most urgent and most valuable. Imagine that you now have all of your scripts written. How much extra income do you believe you will earn in the next 12 months? Write down your answer.|
|Now imagine how much longer you plan on being in business – 5 years, 10 years, 20 years, or longer. How much extra income do you believe you would earn over the rest of your career? Write down that number.|
|Now I want to give you permission to dream. Imagine the scripts are done and the money is rolling in. How is your life different? Write down your answer.|
YOUR ANSWERS TO THESE QUESTIONS GIVE YOU YOUR REASONS WHY YOU MUST GET YOUR SCRIPTS DONE ASAP. THE ACHIEVEMENT OF YOUR BIGGEST DREAMS MAY BE DIRECTLY TIED TO YOUR ABILITY TO INFLUENCE OTHERS.
You might be thinking to yourself, How do I get started? The way to get started writing a sales script is the same way you would get started baking a cake. The first step to baking a cake is to get the ingredients. The way to start writing a script is to get the ingredients.
|BENEFITS – People buy benefits. Make a laundry list of benefits.|
|OBJECTIONS – There are typically 7 to 12 reasons why people don’t buy. Make a list of these reasons.|
|STORIES – Stories are one of the most powerful ways to persuade others. Make a list of possible stories you could tell during your presentation.|
|PROBING QUESTIONS – The easiest way to persuade or influence someone is to find out what they want and give it to them. The way to find out what they want is to ask. Make a list of possible questions you could ask during your presentation.|
|OFFER – The offer is the component of the close. This includes things like price, what is included, guarantee, etc.|
After you have determined which script you want to write, your first step in writing a script, is to make a laundry list of script ingredients: benefits, objections, stories, probing questions and offer.
So you would make a laundry list of benefits, a laundry list of objections, a laundry list of stories, probing questions and offer. When you train with me I will teach you in depth exactly how to do this. For example, once you have determined which stories you are going to tell, then you need to determine where in the presentation you will put each story.
5 – different types of benefits,
9 – different ways to handle any objection with confidence and ease,
3 – different types of stories,
4 – advanced probing question techniques and
7 – 7 key components to the close.
In CREATING YOUR MILLION DOLLAR PRESENTATION I will train you in depth on all of these concepts and much more. In addition to teaching you my entire sales scripting system I will teach you 77 different sales script writing techniques.
It has taken me 17 years to master this technology. Once you have learned these techniques it will be like having a license to print money. Once I transfer my system to you, you will have the system for the rest of your life.
Nothing sells like success. You want to share success stories in your presentation. If you don’t have success stories then play the hand you are dealt. This means focus on what you can do. Use the other scripting techniques until you have the success stories.
To give you the real impact of how an effective sales script can impact your life, let me share some success stories with you.
Once you have completed your scripts you will be able to benefit from them for the rest of your life. The sooner you get them done, the more sales you will make. The longer you wait, the more sales you will leave on the table. When do you think it would be the best time to get your scripts done?
Two ways to create your scripts are to do it on your own or take advantage of my help. Which way do you think is the fastest, easiest way for you to get your scripts done?
The fastest way for me to get my scripts done was to get properly trained and receive Dr. Moine’s help. Honestly, if I had never been properly trained, not only would my scripts never have been finished, but I probably wouldn’t even have made it in sales. I most likely would have become a manager at a restaurant like the Olive Garden. Don’t get me wrong. I love the Olive Garden, and I might have been very happy as a manager. It just would have been a very different life than a global sales trainer.
By planning on being in business for at least 10 years, you can put me on your team for less than $100 per year, which is less than $10 per month.
To provide you with the best available script training, I am excited to be able to offer you my Creating Your Million Dollar Presentation .
There is no training program or seminar like it in the world. I am one of the top script writers in the world. I will be sharing with you my proven formulas to incorporate them into your scripts. In the program I will teach you my 12 Step Script Writing Formula.
Sometimes when I share with my clients all that is included in Creating Your Million Dollar Presentation they get a little overwhelmed. Don’t be overwhelmed. All the content is indexed for you to focus on what you want to learn and get right to that information.
It is like looking at a set of encyclopedias. If you read the set from start to finish it would be overwhelming. We don’t do that. We go to the book that has the information that we need. For example, if you want to learn about the moon you go to the M book and look up moon or better yet you go to Google and search “moon.” One of the many benefits of Creating Your Million Dollar Presentation is you can go to the membership site and access the information you want instantly. The content on the membership site grows every month.
|Weekly Live Sales Script Writing call|
|Membership Website/Content also delivered on mobile and tablets|
|Creating your Million Dollar Presentation Private Facebook Group|
|2 Day Creating your Million Dollar Presentation Boot Camp|
P.P.S. – Remember, this offer is good for the first 200 people who take action. Reserve your Creating Your Million Dollar Presentation today!